India
after being a huge success in social market is all set for the next big
revolution that is e-commerce. Indians are always positive when it comes to job
perspective and personal financial matters. Moreover exposure and awareness to
brand culture, wider market options, changing lifestyles, western influence and
many other things are influencing Indians to adopt the e-commerce culture.
Recent trends and figures shows the upcoming revolution which has already
started, in Australia online purchasing has reached to $10 billion with a 9%
growth in online spending. Now is the turn of India to get the colors of
e-commerce.
Certain
facts that shows the market is booming in India:
·
More that 6 out of ten Indian online
consumers plan to do shopping.
·
10% of the users commit that they spend
more than 11% of their monthly expenditure on online shopping.
·
71% of Indians got trust from their
families while making an online purchase.
·
About 55% of the users take help of
social sites to make a decision in order to buy something online.
·
More than 10% of the Indian users post
negative comments or posts if they got a bad experience from certain product.
·
In the last six months Indians have
purchased books (41%), Airline, Train tickets, Movie Tickets (40%), Electronic
Equipments like TV, Camera etc.
Based upon these facts certain
prediction can be made for the next six months w.r.t Indian market:
Products
and Services People intend to purchase in next 6 months
|
|
Books
|
47%
|
Music
|
20%
|
Videos/
DVDs/Games (not downloaded)
|
21%
|
Clothing/Accessories/Shoes
|
30%
|
Cosmetics
/nutrition supplies
|
13%
|
Electronic
equipment (TV/Camera etc.)
|
37%
|
Computer
Hardware / Accessories
|
25%
|
Computer
Software (not downloaded)
|
20%
|
Airline
ticket/ reservations
|
45%
|
Tours
/Hotel Reservations
|
30%
|
Sporting
Goods
|
12%
|
Groceries
|
21%
|
% of spending on online shopping of
their total monthly expenditure
|
|
% of people
|
% spend
|
40
|
<5
|
33
|
6-10
|
19
|
11-25
|
6
|
26-50
|
2
|
51-75%
|
0
|
>75%
|
Age group wise comparison of spending
money online
|
|
Age Group
|
% spend
|
15-20
|
6%
|
21-29
|
48%
|
31-39
|
28%
|
40-49
|
11%
|
>50
|
7%
|
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