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Friday, 15 June 2012

Enterprise 2.0 – A new way Organizations going to work


As the new technologies are being evolved big organizations is also participating in changing their work culture form a cabin style working culture to collaborative style working culture. Organizations want their employees to be more social on professional as well as personal fronts but within the boundary walls of the company. They want employees sitting in various places to discuss on the same project via some collaborative or social business application of the company so that more and more ideas evolve and the organization to have the best of the results.

The problem these days is that the size of organizations is increasing and employees at one location know nothing about the employees at another location though they are working on the same project. Asian paints, the biggest manufacturer of paints, who has hundred of offices in India as well as abroad tries to solve this problem. They are using a tool names as Huddle, which is based on the IBM suite, Connections. Huddle is an Enterprise 2.0 tool or social business software.

Huddle is just a social business tool. There are other competitors too like AVAYA that provides wide range of socialization from text messaging to video chat to an entire eco system, CISCO QUAD is a platform designed for the professional sitting at different geographical locations, GOOGLE’S app like Google docs, Google hard disk, etc. are already used by professional and a major advantage is that it is totally free, and many other including IBM connections, JIVE, IDEAWORK, KINETIC GLUE, MICROSOFT SHAREPOINT, ORACLE social network, QONTEXT, YAMMER and ZOHO etc.

The main purpose of Enterprise 2.0 is to break the barriers and to create a horizontal system in which everyone can interact with everyone on the ideas and that allows creativity and intelligence to be summed up together which could harness the growth of the organization. Just think a peon or a clerk has an idea that could be fruitful for the organization but he cannot implement that and he does not have access to the employees who can make that idea into product, then what? The idea as well as the innovation gets ruined. So if we have social business software where even a peon or a clerk could be in link with all the other employees, then he could easily deliver the idea.

Many organizations are using Enterprise 2.0 software including Asian Paints, Paragon, Airtel, Dr. Reddy’s Lab and many more. The organizations admitted that after adopting Enterprise 2.0 software they are experiencing tangible but powerful benefits. Many of the employees have started working 24x7 and the time duration of completing a particular task has been reduced. So Enterprise 2.0 could be a boom for the organizations.

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