As the new technologies are being evolved big organizations is also participating in changing their work culture form a cabin style working culture to collaborative style working culture. Organizations want their employees to be more social on professional as well as personal fronts but within the boundary walls of the company. They want employees sitting in various places to discuss on the same project via some collaborative or social business application of the company so that more and more ideas evolve and the organization to have the best of the results.
The
problem these days is that the size of organizations is increasing and
employees at one location know nothing about the employees at another location
though they are working on the same project. Asian paints, the biggest manufacturer
of paints, who has hundred of offices in India as well as abroad tries to solve
this problem. They are using a tool names as Huddle, which is based on the IBM suite,
Connections. Huddle is an Enterprise 2.0 tool or social business software.
Huddle
is just a social business tool. There are other competitors too like AVAYA that
provides wide range of socialization from text messaging to video chat to an
entire eco system, CISCO QUAD is a platform designed for the professional sitting
at different geographical locations, GOOGLE’S app like Google docs, Google hard
disk, etc. are already used by professional and a major advantage is that it is
totally free, and many other including IBM connections, JIVE, IDEAWORK, KINETIC
GLUE, MICROSOFT SHAREPOINT, ORACLE social network, QONTEXT, YAMMER and ZOHO
etc.
The
main purpose of Enterprise 2.0 is to break the barriers and to create a horizontal
system in which everyone can interact with everyone on the ideas and that
allows creativity and intelligence to be summed up together which could harness
the growth of the organization. Just think a peon or a clerk has an idea that
could be fruitful for the organization but he cannot implement that and he does
not have access to the employees who can make that idea into product, then what?
The idea as well as the innovation gets ruined. So if we have social business
software where even a peon or a clerk could be in link with all the other
employees, then he could easily deliver the idea.
Many organizations are using Enterprise 2.0 software including Asian Paints, Paragon, Airtel, Dr. Reddy’s Lab and many more. The organizations admitted that after adopting Enterprise 2.0 software they are experiencing tangible but powerful benefits. Many of the employees have started working 24x7 and the time duration of completing a particular task has been reduced. So Enterprise 2.0 could be a boom for the organizations.
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