ENTERPRISE 2.0 – SOCIALIZING YOUR BUSINESS

Enterprise 2.0 helps the organizations by involving the employees, customers, suppliers to share, collaborate and organize information for the benefit of the organization using web 2.0 technologies. Harvard Business School professor describes Enterprise 2.0 as “the use of emergent social software platforms within companies, or between companies and their partners or customers”. Some people think that it is bringing something of the kind Facebook into the internal atmosphere of the organization but it is much more than sharing comments and photographs. Social business platforms are now providing features like link to emails, IM tools, keywords and hashtags to find people, discussion forums, corporate blogging and many other features so as to dig out the employee’s brain.

CMSWire, de Gier in an interview quoted the term “creating this type of corporate social business connectivity solutions will help in expanding corporate brains”.

 

 

CEMEX’s Social Business Platform: Shift

CEMEX, a $13.5 billion company, world’s largest building material supplier and the third largest cement producer has taken an initiative in 2009 to blend social networking concepts and the idea of Enterprise 2.0 and develop an internal social network for the employees which became fruitful in 2010 and its results were beyond the imagination. The Shift is being used by more than 95% of the company’s employees. The results were so paying off that they cannot imagine. More than 500 communities were made by the employees and where they come together and collaborate on certain specific task related to a particular subject of the task and the CEMEX has admitted that the working culture and productivity has increased after doing so.

Richard Foo, the Collaboration Director of Nike Inc., has admitted that in just 60 days he has experienced a drastic change in the live production by adopting the social business platform from CISCO based social business network that creates enterprise-wide discussion and information threads. Nike is also trying to make it a Mobile Enterprise Business Solution that is integrating the social business platform onto mobiles and many vendors in the market are trying to provide certain trying to provide certain functionality.

If the organizations truly wants to maximize their benefits then they have to adopt social business platforms and not just that they have to make them mobile friendly as much as possible because this is the era of smart phones and internet.