Publish in a Multimedia Fashion

There are lots of publishing houses all over the world publishing Magazines, Books, Articles, Journals, Story books etc. But now the time has changed, it’s the multimedia era and everything that is associated with multimedia can be a Gem for the idea developer as well as the consumer because the developer will get revenue and the consumer gets the experience. This is the concept introduced by three friends Evan Ratliff, Jefferson Rabb and Nicholas Thompson. All the three are associated with Journalism by one or the other ways. Sitting in a bar in Brooklyn complaining about the state of Journalism the idea came. The idea evolved as a business and known as The Atavist which has opened a new vision in terms of multimedia magazines. The Atavist is a new iPad and iPhone app which has changed the way nonfiction stories were created and sold. They have deep knowledge of publishing: Ratliff, the chief executive of The Atavist, is a longtime contributor to Wired magazine writing for it, Thompson is the editor of NewYorker.com, and Rabb, the chief technology officer, spent much of his professional life designing websites for books.

 The Atavist creates high multimedia quality nonfiction stories. They are more than a magazine article and less than a book in length but the experience it is providing is awesome. Full of text, images, video, audio and most importantly the interface has made it the hottest product in the iPad market. The content is quite similar to that of Kindle, where simplified versions of stories from The Atavist are also made available.

The Atavist looks like an e-magazine initially but it is not just like a magazine but much more than that. The Atavist is much more involved in creation of stories else than creating just simple magazines. The writer writes a story and The Atavist creates an app for their book by adding much of multimedia into the story just to give a look and feel of the story.

As Ratliff explained, "We can build our own way of seeing the story." The Atavist creates the apps that are a nice blend of Story from the Write and multimedia by the Atavist. Multimedia includes the videos that are embedded into the pages and play where they are rather than being open as a new element, the reader that is being incorporated into the app which reads the full story to you in a very nice and emotionfull manner so that the original feel of the story remains intact. Lots of images are also being put in to give the realistic view of the story. This was "better than any lede I could've written for the story," said Ratliff.

Coming to the price of the app for iPad and iPhone, it is very nominal that anyone can easily buy a story book app created by The Atavist and can have the ultimate experience of multimedia as well as the nonfiction story. The cost for iPad and iPhone is just $2.99 and for that of Kindle Singles is $1.99. The revenue collected from the app is shared between the author of that book and The Atavist.

The Atavist has around 16 publications in its name by the day and has a name in the market of e-publishing. If the idea clicks more than in no time it will be the biggest e-publishing house somewhere like the giants of paper book publishing Pearson and McGraw-Hill.