There are lots of
publishing houses all over the world publishing Magazines, Books, Articles,
Journals, Story books etc. But now the time has changed, it’s the multimedia
era and everything that is associated with multimedia can be a Gem for the idea
developer as well as the consumer because the developer will get revenue and
the consumer gets the experience. This is the concept introduced by three
friends Evan Ratliff, Jefferson Rabb and Nicholas Thompson. All the three are
associated with Journalism by one or the other ways. Sitting in a bar in Brooklyn
complaining about the state of Journalism the idea came. The idea evolved as a
business and known as The Atavist which has opened a new vision in terms
of multimedia magazines. The Atavist is a new iPad and iPhone app which has
changed the way nonfiction stories were created and sold. They have deep
knowledge of publishing: Ratliff, the chief executive of The Atavist, is a
longtime contributor to Wired magazine writing for it, Thompson is the
editor of NewYorker.com, and Rabb, the chief technology officer, spent
much of his professional life designing websites for books.
The Atavist looks
like an e-magazine initially but it is not just like a magazine but much more
than that. The Atavist is much more involved in creation of stories else than
creating just simple magazines. The writer writes a story and The Atavist
creates an app for their book by adding much of multimedia into the story just
to give a look and feel of the story.
As Ratliff explained,
"We can build our own way of seeing the story." The Atavist creates
the apps that are a nice blend of Story from the Write and multimedia by the
Atavist. Multimedia includes the videos that are embedded into the pages and
play where they are rather than being open as a new element, the reader that is
being incorporated into the app which reads the full story to you in a very
nice and emotionfull manner so that the original feel of the story remains
intact. Lots of images are also being put in to give the realistic view of the
story. This was "better than any lede I could've written for the
story," said Ratliff.
Coming to the price
of the app for iPad and iPhone, it is very nominal that anyone can easily buy a
story book app created by The Atavist and can have the ultimate experience of
multimedia as well as the nonfiction story. The cost for iPad and iPhone is
just $2.99 and for that of Kindle Singles is $1.99. The revenue collected from
the app is shared between the author of that book and The Atavist.
The Atavist has around 16 publications in its name by the day and has a name in the market of e-publishing. If the idea clicks more than in no time it will be the biggest e-publishing house somewhere like the giants of paper book publishing Pearson and McGraw-Hill.
The Atavist has around 16 publications in its name by the day and has a name in the market of e-publishing. If the idea clicks more than in no time it will be the biggest e-publishing house somewhere like the giants of paper book publishing Pearson and McGraw-Hill.
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